F.A.Q. - You ask, we answer!

ProDen PlaqueOff® Powder is a natural product which is suitable for both cats and dogs. It comes in a granulated form which is easily added to food every day. It is rich in natural iodine and contains important vitamins and minerals and is free from artificial colors, preservatives, gluten and sugar.
Unlike other methods of plaque control ProDen PlaqueOff® works systemically i.e. through the blood stream. It is thought to affect the ability of plaque to ‘stick’ to surfaces in the mouth and softens hard tartar deposits. Improvements should start to be seen between 3 and 8 weeks.
ProDen PlaqueOff® Powder is made exclusively from the North Atlantic alga Ascophyllum nodosum.
It can be used by all cats and dogs, and we recommend starting when the animal has got its permanent teeth. The dosage depends on the weight of the animal.
The product should be given regularly in accordance with the dosage instructions. Results can usually be seen within 2-3 weeks. The positive effect can be seen as long as the product is taken, but disappears when you stop using it. The product is safe and can be used continuously.
It should be used once daily and can be added to wet or dry food.

Thorough and regular brushing removes plaque bacteria before it can accumulate and cause inflammation and damage to gums and teeth. Plaque can also turn into a very hard substance called tartar. Once formed, tartar is very difficult to remove. Tartar removal is usually a veterinary procedure. Unfortunately plaque is constantly forming and so brushing on a daily basis is needed to control it effectively.

Apart from tooth brushing is there anything else I can use?

ProDen PlaqueOff® Powder is a new innovation in pet dental care and now available from vets, pet shops and other selected outlets. Used daily, it can aid in fresh breath and good oral hygiene.

ProDen PlaqueOff® Powder is not a substitute for tooth brushing. It is a complement to brushing and the combination will help remove plaque and tartar and keep your pet’s mouth clean.
There are no known side effects, however, due to the rich iodine content of seaweed, this product may not be suitable for animals undergoing thyroid treatment. If unsure, consult your vet for advice before starting using ProDen PlaqueOff®.
People often tell us that their pet doesn’t have any plaque. Whilst your pet may not have any obviously visible plaque or tartar, they will have plaque in their mouths. Plaque bacteria are naturally occurring in the mouths of all animals (including humans) and begin to form a sticky coating across the teeth almost immediately after brushing. Some people / animals have more plaque than others and so, it is more obvious in some people / animals than others. Even if your pet doesn’t have any visible plaque or tartar (which forms from plaque bacteria) ProDen PlaqueOff® can be used to prevent build up in the future. After all, tartar takes time to accumulate and doesn’t usually appear overnight!

Yes, as long as it is not medication for the treatment for Hyperthyroidism.

There is nothing in the contents of PlaqueOff®, (which only contains granulated seaweed) that would be likely to cause unwanted reactions. It is currently being used with cats and dogs that have heart, liver, kidney, bowel and other disorders. However, if you have any concerns, please consult with your veterinary professional.

In one scoop of the product i.e. the recommended daily dosage for a 10 kg dog there is 0,17 kcal.

Phosphorus on average is 0,05-0,15%, sodium on average is 3-4% and protein on average of 5-8%

ProDen PlaqueOff® Powder should be used once daily and can be added to wet and dry food.

Cats and Dogs under 10 kg1 scoop/day
Dogs between 10 kg and 25 kg 1-2 scoops/day
Dogs over 25 kg2-3 scoops/day

*measuring scoop included in the box.

Start with a smaller dose to get your pet accustomed to the taste, then increase to the recommended dosage. Sprinkle the product on top of the food or mix it with the dry or wet food once a day. How long it takes before you notice an effect on tartar and bad breath may vary for each individual. If the desired effect is not achieved after 2 months you can increase the dose. Aim to return to the recommended dose when the effect has been attained.

Delivering all the benefits of our supplement ProDen PlaqueOff® Powder, in convenient & tasty little bites your pet’s will love! For use in both cats & dogs we have made our Dental Bites grain and gluten free as well as vegetarian! Dental Bites are free from Additives, Sugar and Artificial Preservatives.

Give ProDen PlaqueOff® Dental Bites to your pet daily.

ProDen PlaqueOff® Dental Croq’ – Bites 60gr

Cats & Dogs < 10 kg4 – 8 Dental Croq-Bites/day

ProDen PlaqueOff® Dental Croq’ – Bites 150gr

Dogs 10 – 25 kg2 – 4 Dental Croq-Bites/day
Dogs> 25 kg4 – 5 Dental Croq-Bites/day

*always leave fresh water available.

No studies have been carried out with specific focus on the effects of ProDen PlaqueOff® on pregnant or lactating animals. Therefore, we do not recommend giving the product to pets that are pregnant or lactating.

Hyperthyroidism is a very common disorder of older cats (usually cats over the age of 8 years). Dogs are rarely affected by this condition. It is caused by an increased production of thyroid hormone from the thyroid glands, situated in the neck. Thyroid Hormone has an important role in controlling the body’s metabolic rate so animals with hyperthyroidism tend to burn up energy too rapidly and typically suffer weight loss despite having an increased appetite and increased food intake.

Iodine is important for thyroid function and is naturally present in seaweed, including the type used in ProDen PlaqueOff®. There is no evidence to suggest that high levels of iodine actually causes hyperthyroidism, as the body has feedback mechanisms to cope with varying levels. Only very low or incredibly high levels would pose a problem, and PlaqueOff® doesn’t fall into these categories.

When the recommended daily dose of ProDen PlaqueOff is given to a dog or cat calculations shows that the iodine content of a daily portion of ProDen PlaqueOff® contributes with 21.5-33 µg/kg BW. This means that for cats ProDen PlaqueOff® contributes with 14.3-22% of the acceptable daily dose and for dogs ProDen PlaqueOff® contributes with 10,8-19,6% of the acceptable daily dose of iodine, according to the Commission Regulation (EC No 1459/2005. Amending the conditions for authorisation of a number of feed additives belonging to the group of trace elements) on iodine in feeding stuffs, which is the official document on upper limits of iodine in feed. This means that even if the alga contains the highest amount of iodine in the interval from the supplier the total amount of iodine consumed will not exceed the acceptable daily dose.

If your pet is known to suffer from hyperthyroidism then we suggest that you do not use ProDen PlaqueOff®. If you are unsure then please contact your veterinary professional for further advice.

To date we have not had any feedback which suggests that there are any palatability issues. Cats are notoriously fussy eaters and we have feedback which tells us that this has not been a problem.

If you are having a problem, try hiding the PlaqueOff® in a treat or splitting the amount over two meals in the day until your pet is used to it.

Persistent bad breath may be an indication of a more serious underlying condition and you should consult your veterinary professional.